If you’re a non-profit organization or the CSR chair of a company – you know that the fourth quarter of the year is the best time to ask help from people.

The season of giving is already upon us. This is the perfect opportunity to beef up your website, strengthen your social marketing campaigns, be on time in sending out email newsletters, and take advantage of all other online marketing resources at your disposal.

To help you get started, here are some tips to make sure the “generosity season” clings to your favor. Ensure the marketing success of your charitable cause by following these 8 online tips for non-profits:

1. Create a Campaign Landing Page

This is your dedicated page specifically for your campaign of the season. Whether it’s for donations, sign-ups or registrations, make it a point that your landing page brings the message across to your audience, and has prominent call to actions in the right locations. Also, don’t forget to put your social-sharing buttons like Facebook Likes, Re-tweets, and Google +1.

2. Pull up an enticing web banner with a call to action button

Make your campaign stand out from the rest of your home page messages. Occupy a prominent portion of your front page (or even your inner pages) to make room for an image banner with a call-to-action linking to your landing page. You may even share this image banner on your social media sites.

3. Blog about it regularly

There are online marketers who think a single blog post is enough to promote their campaign. However, it’s been proven that the more you write about your cause, the more likely for it to be a success. You don’t have to write the same type of content over and over. Try different angles. Feature a famous personality who supports your cause. Create polls or compile people’s feedback about your project. The list goes on. The most important thing is, your blog posts are aligned to your goals. Schedule posting on a regular basis.

4. Hold a Twitter Party

Simply announce that you’ll have a Twitter Party on a set date and mention your most avid Twitter followers! It can be anything like a party for a cause where everyone will use your hashtag and retweets. You can also ask everyone to use your campaign’s official logo in their twitter profile picture – just like how the breast cancer awareness month ran with the pink ribbon.

5. Launch a viral Facebook video or a moving image banner about your cause

A powerful and moving video or even an image about the reality of your cause definitely has a “viral” element into it. You can have your friends or your friends’ friends to continue the wall-sharing thread in order to generate online awareness. Just don’t forget to link back to your dedicated landing page, and add a call-to-action statement (i.e. Be a social change agent. Donate today.). Measuring results is as simple as checking post engagement values and number of new “friends” or “likes”.

6. Email your loyal benefactors

This is a sure ball win. Email marketing directed towards loyal followers and supporters yields the highest ROI. So time this wisely and get your message distributed to your most willing audience.

7. Don’t forget a follow-up of the results of your campaign

In order to share a common victory, one has to congratulate everyone for a job well done – in your case, a successful campaign. Show them how many beneficiaries received help from people’s willingness to participate. Tell them a warm-to-the-heart story of one life made better because of their contribution.

8. Say Thanks, always.

Inasmuch as you want to make sure the next campaign is as successful as its predecessor, sending a gratitude email is a duty you would have to fulfill. It brings everyone a sense of fulfillment, as well.

In the Philippines, we have several cause-oriented groups meaning to help the underprivileged. From September up to January, the full holiday season is upon us to encourage everyone to share their blessings. If it is in your heart to truly serve, then you would say yes to the idea of online marketing or SEO for non-profits.

God bless your online endeavors for a cause!

Join the ANCOP Global Walk to sponsor a child from poor families to finish school.

Register Online today, or download the registration form.

For a meager Php 300, you can help bring a child of the poor to school and continue with his/her education. Who knows, this could be the one hope these families have to alleviate themselves from poverty.

 

FAQs about the ANCOP Global Walk:

• For Metro Manila, Philippines, the walk will be held at the SM Mall of Asia Grounds, Pasay City.
• For  Provinces in the Philippines, lease see the ANCOP Walk Locations.
• For other Countries, kindly refer to your local ANCOP team.

Watch GMA News TV’s airing of the RH Bill: The Grand Debate this May 22, 2011.

One big issue. One station. One great debate.

This May, one of the most divisive issues in society today will be discussed and dissected in a grand debate — and the country’s first all-news and documentary channel on VHF free TV is going to make it happen.

In line with its continuing advocacy to present the most pressing issues of the day, GMA News TV is mounting “Reproductive Health (RH) Bill: The Grand Debate”.

Representatives from the government, religious groups and the women’s sector gather for an impassioned debate on the controversial House Bill Number 4244 or the “Responsible Parenthood, Reproductive Health and Population Development Act of 2011″, otherwise known as the Reproductive Health (RH) Bill.

Pitting lawmakers versus lawmakers, women versus women and church versus church, the debate will present and tackle the pros and cons of the RH Bill with representatives from opposing camps defending their side on every motion. The special aims to educate the general public and satisfy their need for information about this issue.

Aside from the debate happening on the program, the public can also participate in an online debate on Twitter by sharing their opinions using the hash tags #proRH or #antiRH and by visiting www.gmanews.tv.

“RH Bill: The Grand Debate” is hosted by respected broadcast journalist Mel Tiangco and assisted by GMA News TV personalities, Pia Arcangel and RJ Ledesma, the two being former debaters in their college days.

The special airs this May on GMA News TV.

While Pro-Lifers and Pro-RH Bill supporters are scrambling for the people’s support, everyone now will have the opportunity to listen intellectually to each camp. Weighing the advantages and disadvantages, checking logic per logic, and ultimately understanding the whole point of this legislative bill and its real impact to our people.

Don’t miss this chance of making a stand about the current most pressing issue in Philippine society.

Mothers weeping are a common scene nowadays as dengue fever is taking the lives of children living in Philippine provinces. These are infants, toddlers – kids mostly below the age of 10.

While a bullet-and-blood-filled-hostage-drama is taking place in Manila, a record high of 40,000 cases of Dengue (48% higher in 2009) continues to rise killing children in ill-equipped hospitals and health centers in both urban and rural areas.

When will we start saving lives?

Reducing child mortality globally is one among the Millenium Development Goals. Accessible and efficient healthcare services are keys to the solution. The World Health Organization needs international support in order for them to provide what is necessary to start saving lives. And so we need to act now.

Arms Down to end War. Hands up to give Healthcare.

To give chance to lives, instead of losing them in war and nuclear destruction, the Arms Down Philippines campaign is set to raise 1 million signatures (50 million worldwide) to petition the UN to cut military spending and hand it over to development projects here in the Philippines – healthcare included.

Internationally, Arms Down.net brings together the religions for peace to work out a signature campaign project. Signatures from people of different races and places all over the globe are meant to ask all governments to make an official pledge to cut their military budgets by 10%. This will then be re-allocated to funds toward the millennium development goals.

If we do not want to see another baby dying of Dengue, if we do not want another helpless mother losing her child to a deadly mosquito bite, then take your stand to save lives!

Join Arms Down Philippines signature campaign!

Climate Change in the Philippines

Following the recent news about the height of damage caused by typhoon Ondoy last September, Al Gore explains that our country is not being spared from the havoc of sudden and harsh changes in weather. And no barely a few months after Ondoy, we areexperiencing the summer heat at such high levels causing drought and damage to major crops. It has also raised alarms as this temperature is adversely affecting bodily health as well in the form of dehydration, heat stroke, etc. With this, Al Gore has presented his popular video about climate change entitled, “The Inconvenient Truth”. It showed how the earth’s atmosphere, land, and water forms are steadily deteriorating, and moving to alarming levels that can ultimately hinder normal existence.

The Objective of the Talks

As he travels the world, Al Gore signals to the leaders in the ongoing climate talks to manage the tangled thickets of parliamentary process, which could be stalling the ultimate goal of addressing the problem of climate change.  Gore organized in 1992 an “alliance” of legislators all over the world to take up the issue of climate change. The climate change talks in Germany, for example,  tackles effectively the objective of cutting by half the amount of greenhouse gas (GHG) emissions in the atmosphere by 2050 and clip the huge gap in the global carbon budget. Science has indicated that there is around 200 Gigatonnes (Gt) of GHGs in the atmosphere today, that nations must address the so-called Gigatonne gap through substantial commitments or pledges for carbon reduction especially by industrialized nations identified under Annex 1 of the Kyoto Protocol.

The Climate Project

Gore is progressively working on his “The Climate Project” to globally address the issues, solutions, and preventive actions on climate change.

If you want to know more details of Al Gore’s ‘The Climate Project’ and take part in this global movement, visit the site here, and register.

Together, let’s create a better earth.

Efren, or “Kuya Ef” is the 2009 CNN Hero of the Year. In his character, the whole world has seen that even the poor can make a huge difference in society. Efren is one of the many Filipino youths who belonged to a family with difficult economic circumstances. Who would have thought that he would become one of the founders of the Dynamic Teen Company (DTC), the creator of the “Kariton Klasrum”

Kariton Klasrum by the Dynamic Teen Company

The “Kariton Klasrum” is an alternative means to educate poor children in slums about basic hygiene and values formation. The ‘Kariton’ is literally a wooden push cart that strolls around the slums to cater to children of the poor. It is loaded with books, pens and paper, and other school materials that aid in teaching unschooled and labor-exploited youths. The project has also reached out to give first-aid treatments and feeding programs to these children to complete its core mission of: K4 – Kariton, Klasrum, Klinik at Kantin. Because of the “Kariton Klasrum”, both younger and teen-aged youths from the slum recognized their dignity as any child with human rights.

Anyone of us can turn a hopeless child into a promising youth of the future.
Here’s how you can help push the Kariton Klasrum.

DTC was founded in August 1997 with just one push cart launched in Cavite by four teen-agers of Cavite National High School. Currently, President Gloria Arroyo has ordered the Department of Education to look into the “Kariton Klasrum” model as an alternative to conventional teaching.

SEOsocialcontent brings more opportunities for social change agents to harness the power of the web in order to bring forth development and progressive change in the society.

The Black Pencil Project is supporting Step Juan: A Walk for Children with Cancer. Step Juan believes in the dream of one man, Tomas Leonor to raise funds for cancer-inflicted children of the Cancer Warriors Foundation. The walking journey will send participants to travel without vehicle from North to South – Pagudpod (North Luzon) to Sorsogon (South Luzon). Ample stops will be given for food and rest only.

Edwin Karganilla, the co-founder of the Black Pencil Project promises to donate ten (10) pencils for every kilometre covered by the walk. These will in turn, be given to the preferred beneficiary of Leonor.

The walk for a cause has begun since January 11, 2010. The Black Pencil Project is looking at a figure of 12, 940 pencils to give away by the end of Step Juan.  The mission is not just to provide pencils, but to heal the wounds of a child with cancer by giving him a chance to live a normal childhood.

How is this possible? It starts with “step one” – support the cause.

Here’s how you can help