PPC Landing Page Content
Landing Page Optimization: Move People to Act!
A landing page is a dedicated page where visitors are taken to after clicking your ads in the search results. Its purpose is to lead readers to what they are looking for, and enable them to do the necessary action you desire them to perform. This specialized page is part of a pay-per-click campaign, involving cost. Hence, the landing page must be efficient enough to ensure the achievement of your goal – it can be one of the following:
• collecting donation from people
• email signups to spread the word about your projects
• user registrations to become volunteers.
The aim is to save on cost while effectively running your cause-oriented campaign.
SEOsocialcontent aims to create optimized landing pages for your mission. We can devise ways to effectively communicate your message and move people to act.
We share here the 8 ways in making successful landing pages:
1. Write the most relevant keyword in the title part of the page. Include this also in the first header
2. Create landing pages with fast loading time
3. Don’t beat around the bush. Say the most sought-after information right away.
4. Apply bullets or lists to convey important points. Online users don’t like to read. So be ready to send the message across as quickly as possible.
5. Provide obvious calls to action like obvious buttons or links. Take note of reader’s eye movement (from left to right, like the letter Z)
6. Create redundant call to action text links in between text and after text.
7. Conversion page (page where they log in, or where you collect donation) must be 1 to 2 clicks away from the landing page
8. Have recipient testimonials. Show them how your beneficiaries benefited from people’s action.
Change starts with behavior. It is our business to entice the online audience towards positive behavioral change. We do this by effectively optimizing your landing pages.
