SEO for Non-Profits in PH: This is your Time!
If you’re a non-profit organization or the CSR chair of a company – you know that the fourth quarter of the year is the best time to ask help from people.
The season of giving is already upon us. This is the perfect opportunity to beef up your website, strengthen your social marketing campaigns, be on time in sending out email newsletters, and take advantage of all other online marketing resources at your disposal.
To help you get started, here are some tips to make sure the “generosity season” clings to your favor. Ensure the marketing success of your charitable cause by following these 8 online tips for non-profits:
1. Create a Campaign Landing Page
This is your dedicated page specifically for your campaign of the season. Whether it’s for donations, sign-ups or registrations, make it a point that your landing page brings the message across to your audience, and has prominent call to actions in the right locations. Also, don’t forget to put your social-sharing buttons like Facebook Likes, Re-tweets, and Google +1.
2. Pull up an enticing web banner with a call to action button
Make your campaign stand out from the rest of your home page messages. Occupy a prominent portion of your front page (or even your inner pages) to make room for an image banner with a call-to-action linking to your landing page. You may even share this image banner on your social media sites.
3. Blog about it regularly
There are online marketers who think a single blog post is enough to promote their campaign. However, it’s been proven that the more you write about your cause, the more likely for it to be a success. You don’t have to write the same type of content over and over. Try different angles. Feature a famous personality who supports your cause. Create polls or compile people’s feedback about your project. The list goes on. The most important thing is, your blog posts are aligned to your goals. Schedule posting on a regular basis.
4. Hold a Twitter Party
Simply announce that you’ll have a Twitter Party on a set date and mention your most avid Twitter followers! It can be anything like a party for a cause where everyone will use your hashtag and retweets. You can also ask everyone to use your campaign’s official logo in their twitter profile picture – just like how the breast cancer awareness month ran with the pink ribbon.
5. Launch a viral Facebook video or a moving image banner about your cause
A powerful and moving video or even an image about the reality of your cause definitely has a “viral” element into it. You can have your friends or your friends’ friends to continue the wall-sharing thread in order to generate online awareness. Just don’t forget to link back to your dedicated landing page, and add a call-to-action statement (i.e. Be a social change agent. Donate today.). Measuring results is as simple as checking post engagement values and number of new “friends” or “likes”.
6. Email your loyal benefactors
This is a sure ball win. Email marketing directed towards loyal followers and supporters yields the highest ROI. So time this wisely and get your message distributed to your most willing audience.
7. Don’t forget a follow-up of the results of your campaign
In order to share a common victory, one has to congratulate everyone for a job well done – in your case, a successful campaign. Show them how many beneficiaries received help from people’s willingness to participate. Tell them a warm-to-the-heart story of one life made better because of their contribution.
8. Say Thanks, always.
Inasmuch as you want to make sure the next campaign is as successful as its predecessor, sending a gratitude email is a duty you would have to fulfill. It brings everyone a sense of fulfillment, as well.
In the Philippines, we have several cause-oriented groups meaning to help the underprivileged. From September up to January, the full holiday season is upon us to encourage everyone to share their blessings. If it is in your heart to truly serve, then you would say yes to the idea of online marketing or SEO for non-profits.
God bless your online endeavors for a cause!
